| October 18th, 2016

Florida’s First Beauty Expo premieres at Golf Club this past weekend

By: journeymagazine

Words By: Shakyra Chrysostome

Over the weekend, 100 fledgling beauty brands and beauty-product lovers, from all over the U.S. descended on Tallahassee’ Cross Creek Golf Club for the Florida Beauty Expo. Serving as a hub for networking, learning, and entertainment, the event hosted the newest, most innovative beauty products and beauty brands share their products and their company’s direction.

“All things beauty, all day long!” The expo served as a premier engagement for beauty influencers and ambassadors, on October 15th.  Hosted by fashion stylist, James Rozier, at the golf club’s Banquet hall which is apart of the Cross Creek Driving Range Par-3 Golf Course.

Event coordinator, Deirra ‘Dei’ Lake is accustomed to coordinating events of this magnitude, however, this beauty expo was the first of many for the young entrepreneur.

“This Florida Beauty Expo would be the first of it’s kind in Tallahassee and it was very important for me to have an expo that everyone could afford and enjoy coming to,” says Dei Lake.  

Beauty and hair care industry professionals from all over Florida came out to network and showcase their crafts. The afternoon included specialist competition, the ‘Stylist of Excellence’ hair design competition and an exclusive ‘Designers only’ Fashion showcase.

“I really enjoyed the energy of the host and the atmosphere of the expo. The fashion show was my favorite, I really appreciated the variety of women that were showcased and their fashions,” says guest Amarie Franklin.

“We anticipated having men and women from all over, involved in the beauty and hair industry to be in attendance at the expo. We received a much greater turnout than we expected,” noted James Rozier.

“The first Annual Florida Beauty Expo was an amazing day of discounted shopping, networking,  beauty discussions, and fashion!”

Preparations for the 2017 Florida Beauty Expo are already underway. Look out for a first-class location with select and influential beauty brands that represent the ordinary consumer.